B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- marketers rating social media ads effective for marketers (2026)
90% of marketers consider social media ads to be an effective form of promotion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://arboblog.pl/reklama-na-platformach-e-commerce-najlepsze-praktyki/ ↗
Source Article
Reklama na platformach e-commerce: najlepsze praktyki
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% marketers rating social media ads effective. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-ads-effectiveness-90
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<blockquote cite="https://lighthousedata.io/data/social-ads-effectiveness-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- marketers rating social media ads effective for marketers<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/social-ads-effectiveness-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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