B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

36.7%

36.7% -- social media ad revenue growth rate for US social media advertising (2024)

Name: Social Media Ad Revenue Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2024 · Interactive Advertising Bureau (IAB) and PwC

Social media advertising grew 36.7% year-over-year in 2024.

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Attribution: Interactive Advertising Bureau (IAB) and PwC View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

36.7%

Unit

Percentage

Data Vintage

2024

Entity

US social media advertising

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Interactive Advertising Bureau (IAB) and PwC Primary Tier B

https://www.applixir.com/blog/ad-monetization-trends-emerging-in-2025/?et_blog ↗

Confidence: 53/100 Vintage: 2024 Channel: Common Crawl

Source Article

Ad Monetization Trends Emerging in 2025

Original Research

Interactive Advertising Bureau (IAB) and PwC · Original study ↗

Methodology

IAB/PwC research

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment RegionUS RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

US social media advertising: 36.7% social media ad revenue growth rate. Source: Interactive Advertising Bureau (IAB) and PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-ad-growth-2024

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<blockquote cite="https://lighthousedata.io/data/social-ad-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.7%</strong> -- social media ad revenue growth rate for US social media advertising<br><small>Source: Interactive Advertising Bureau (IAB) and PwC (2024) · <a href="https://lighthousedata.io/data/social-ad-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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