B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
30%
30% -- ad click through rate decline for Global Social Ads (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EveryoneSocial
Primary
Tier C
https://everyonesocial.com/blog/budget-for-employee-advocacy/?user=45d457f4-85ae-4d74-add5-9b5b8db9a… ↗
Source Article
How to Budget for An Employee Advocacy Platform | EveryoneSocial
Employee Advocacy
As you start to consider an employee advocacy platform, you'll want to figure out how to get budget for a program. Here are some tips you can apply.
As you begin exploring employee advocacy, one thought that might come to mind is how you will get a budget for it.
After all, your co…
Original Research
EveryoneSocial
· Original study ↗
Methodology
Year over year decline
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global Social Ads: 30% ad click through rate decline. Source: EveryoneSocial (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-ad-ctr-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-ad-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ad click through rate decline for Global Social Ads<br><small>Source: EveryoneSocial (2021) · <a href="https://lighthousedata.io/data/social-ad-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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