B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- social ad click rate for French social network users (2017)
44% of French social network users have already clicked on an online ad on a social network.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Norstat France
Primary
Tier A
https://norstat.dk/blog/news/which-type-of-social-networks-user-are-you ↗
Source Article
Which type of social networks user are you?
A proprietary survey by Norstat France in partnership with Adetem, Adwise and Nexize.
Norstat recently conducted a survey in France (1000 online interviews, national representative) about social media usages showing that:
- 81% of French people are registered in at least one social network (100% amo…
Original Research
Norstat France
· Original study ↗
Methodology
Norstat France online survey, nationally representative
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French social network users: 44% social ad click rate. Source: Norstat France (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-ad-click-rate-france
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-ad-click-rate-france" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- social ad click rate for French social network users<br><small>Source: Norstat France (2017) · <a href="https://lighthousedata.io/data/social-ad-click-rate-france" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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