B
Evidence Grade B
Safe to Cite
Recent
22%
22% -- incremental conversions rate for advertisers using Sponsored Snaps (Q4 2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Snapchat
Primary
Tier B
https://forbusiness.snapchat.com/blog/holiday-shopping-season-guide-2025 ↗
Source Article
How Advertisers Can Survive (and Thrive) This Holiday Shopping Season
How Advertisers Can Survive (and Thrive) This Holiday Shopping Season
With consumers demanding more from every interaction, and competition for ad space at an all-time high, brands can make small campaign adjustments to improve efficiency and impact as we head into holiday shopping season.
We asked …
Original Research
Snapchat
· Original study ↗
Methodology
up to
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertisers using Sponsored Snaps: 22% incremental conversions rate. Source: Snapchat (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat_holiday_shopping_2025_sponsored_snaps_conversions
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<blockquote cite="https://lighthousedata.io/data/snapchat_holiday_shopping_2025_sponsored_snaps_conversions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- incremental conversions rate for advertisers using Sponsored Snaps<br><small>Source: Snapchat (Q4 2025) · <a href="https://lighthousedata.io/data/snapchat_holiday_shopping_2025_sponsored_snaps_conversions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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