B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
6,944,000
6,944,000 -- videos watched per minute for Snapchat (2026)
Snapchat users watch more than 6,944,000 videos every minute.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6,944,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
DMA (Data & Marketing Association)
Primary
Tier B
https://andthen.thedma.org/schedule/innovations-in-social-data-extracting-more-for-your-money/ ↗
Source Article
Innovations in Social Data: Extracting More for Your Money
Original Research
DMA (Data & Marketing Association)
· Original study ↗
Methodology
Aggregate platform activity rate cited in DMA conference session description
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat: 6,944,000 videos watched per minute. Source: DMA (Data & Marketing Association) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-videos-watched-per-minute
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-videos-watched-per-minute" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,944,000</strong> -- videos watched per minute for Snapchat<br><small>Source: DMA (Data & Marketing Association) (2026) · <a href="https://lighthousedata.io/data/snapchat-videos-watched-per-minute" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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