B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- video view rate increase for Tourism Organization (2026)
A popular tourism organization achieved a 41% higher video view rate with Snapchat.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Snapchat
Primary
Tier C
https://forbusiness.snapchat.com/inspiration?select_industry=inspirationIndustrysmallBusiness&utm_ca… ↗
Source Article
Snapchat Ad Success Stories | Snapchat for Business
Success Stories
Explore how brands in your industry are driving performance with unique audiences on Snapchat.
Proving the power of a multi-format Snapchat strategy, GB Glace boosted ad recall and celebrated 100,000 shares with an engaging and interactive campaign that promoted the ice cream brand’s…
Original Research
Snapchat
· Original study ↗
Segmentation
IndustryTravel & Tourism
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Tourism Organization: 41% video view rate increase. Source: Snapchat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-video-view-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-video-view-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- video view rate increase for Tourism Organization<br><small>Source: Snapchat (2026) · <a href="https://lighthousedata.io/data/snapchat-video-view-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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