B
Evidence Grade B
Trusted with Context
Current
100%
100% — consumer behavior data for Snapchatters (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Survey
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
30
Methodology
50
Freshness
95
Source
Snapchat
Primary
Tier A
https://forbusiness.snapchat.com/blog/unwrap-more-post-holiday-opportunities ↗
Source Article
'Tis The Season For Q5: How Brands Can Unwrap More Post-Holiday Opportunities | Snapchat for Business
New research from Snapchat and Ipsos reveal Snapchatters continue shopping after Christmas until the end of January, taking advantage of the sales but also starting to look at the new year ahead.
Original Research
Snapchat
· Original study ↗
Methodology
Research conducted by Snapchat and Ipsos
Study: Survey
n=707
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Suggested hedging: Industry data from the source indicates that [claim]
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the source research suggests [claim], though independent confirmation is limited
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Plain Text
Snapchatters: 100% consumer behavior data. Source: Snapchat (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/snapchat-shopping-trends-2026
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<blockquote cite="https://lighthousedata.io/data/snapchat-shopping-trends-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> — consumer behavior data for Snapchatters<br><small>Source: Snapchat (2026) · <a href="https://lighthousedata.io/data/snapchat-shopping-trends-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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