B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- persuasion lift for Snapchat ads using platform features (Gen Z) (2025-02)
Snapchat video content utilizing platform features like dynamic edits and lenses increased persuasion by 9% among Gen Z audiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025-02
Entity
Sample Size
5,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snapchat, VaynerMedia and Realeyes
Primary
Tier A
https://digitalmedianet.com/snapchat-vaynermedia-and-realeyes-unveil-modern-brand-guide-for-creating… ↗
Source Article
Snapchat, VaynerMedia and Realeyes Unveil Modern Brand Guide for Creating Scroll-Stopping Content on Snapchat
Snapchat, VaynerMedia and Realeyes Unveil Modern Brand Guide for Creating Scroll-Stopping Content on Snapchat
New research data prove that a multitude of platform content strategies can drive attention up to 33%, driving lift in all other key brand metrics
NEW YORK, Feb. 27, 2025 /PRNewswire/ —
Live…
Original Research
Snapchat, VaynerMedia and Realeyes
· Original study ↗
Methodology
Realeyes study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelsocial
Cite this stat
Plain Text
Snapchat ads using platform features (Gen Z): 9% persuasion lift. Source: Snapchat, VaynerMedia and Realeyes (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-platform-features-persuasion-9
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-platform-features-persuasion-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- persuasion lift for Snapchat ads using platform features (Gen Z)<br><small>Source: Snapchat, VaynerMedia and Realeyes (2025-02) · <a href="https://lighthousedata.io/data/snapchat-platform-features-persuasion-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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