B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- happy emotions lift for Snapchat authentic native brand content (2025-02)
Authentic, native brand content on Snapchat generated 19% higher happy emotions compared to the study average.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025-02
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snapchat, VaynerMedia and Realeyes
Primary
Tier A
https://digitalmedianet.com/snapchat-vaynermedia-and-realeyes-unveil-modern-brand-guide-for-creating… ↗
Source Article
Snapchat, VaynerMedia and Realeyes Unveil Modern Brand Guide for Creating Scroll-Stopping Content on Snapchat
Snapchat, VaynerMedia and Realeyes Unveil Modern Brand Guide for Creating Scroll-Stopping Content on Snapchat
New research data prove that a multitude of platform content strategies can drive attention up to 33%, driving lift in all other key brand metrics
NEW YORK, Feb. 27, 2025 /PRNewswire/ —
Live…
Original Research
Snapchat, VaynerMedia and Realeyes
· Original study ↗
Methodology
Realeyes attention/emotion measurement study of US Snapchatters 16-49
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat authentic native brand content: 19% happy emotions lift. Source: Snapchat, VaynerMedia and Realeyes (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-authentic-native-content-happy-emotions-19
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-authentic-native-content-happy-emotions-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- happy emotions lift for Snapchat authentic native brand content<br><small>Source: Snapchat, VaynerMedia and Realeyes (2025-02) · <a href="https://lighthousedata.io/data/snapchat-authentic-native-content-happy-emotions-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.