B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- share of audience aged 24 or under for Snapchat (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://www.motorcycle.marketing/blog/how-to-market-to-riders-of-different-age-demographics-skill-le… ↗
Source Article
How to market to riders of different age demographics & skill levels - Motorcycle Marketing
How to market to riders of different age demographics & skill levels
As trends and fashions evolve in the motorcycle industry, understanding the diverse preferences and skill levels of riders is paramount. Various demographics in the riding community require a tailored marketing approach and in this…
Original Research
Hootsuite
· Original study ↗
Methodology
Cited from Hootsuite report; value stated as 'nearly 60%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat: 60% share of audience aged 24 or under. Source: Hootsuite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-audience-24-or-under
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-audience-24-or-under" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of audience aged 24 or under for Snapchat<br><small>Source: Hootsuite (2026) · <a href="https://lighthousedata.io/data/snapchat-audience-24-or-under" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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