B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- engagement growth rate 25plus publisher content for Snapchat (Q2 2022)
The daily average number of Snapchatters aged 25 and older engaging with shows and publisher content increased by more than 40% year-over-year in Q2 2022.
- Stated as 'more than 40%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snap Inc.
Primary
Tier A
https://digitalmedianet.com/snap-inc-announces-second-quarter-2022-financial-results/ ↗
Source Article
Snap Inc. Announces Second Quarter 2022 Financial Results
Snap Inc. Announces Second Quarter 2022 Financial Results
Daily Active Users increased 18% year-over-year to 347 million
Revenue increased 13% year-over-year to $1,111 million
Operating cash flow was $(124) million and Free Cash Flow was $(147) million
SANTA MONICA, Calif.–(BUSINESS WIRE)–Snap Inc. …
Original Research
Snap Inc.
· Original study ↗
Methodology
Daily average Snapchatters aged 25+ engaging with shows and publisher content, YoY growth; company earnings report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat: 40% engagement growth rate 25plus publisher content. Source: Snap Inc. (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snap-25plus-publisher-content-growth-q2-2022
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<blockquote cite="https://lighthousedata.io/data/snap-25plus-publisher-content-growth-q2-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- engagement growth rate 25plus publisher content for Snapchat<br><small>Source: Snap Inc. (Q2 2022) · <a href="https://lighthousedata.io/data/snap-25plus-publisher-content-growth-q2-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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