B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
44.8%
44.8% -- return on investment for SMS/MMS (text messaging & multi-media messaging) (2024)
SMS/MMS is cited as the channel with the highest ROI at 44.8% (ahead of social media at 33.1% and email at 22.1%).
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44.8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bandwidth
Primary
Tier C
https://www.bandwidth.com/resources/state-of-text-messaging-report/ ↗
Source Article
6 Easy and Proven Ways to Collect Customer Feedback (With Examples) — Ikeono | Business Text Messaging for Independent Retailers
6 Easy and Proven Ways to Collect Customer Feedback (With Examples)
Let’s face it – the ever-evolving landscape of retail has made business owners feel like they need to reinvent themselves every year.
As a highly seasonal business, the cycling industry is no stranger to this, especially after the C…
Original Research
Bandwidth
· Original study ↗
Methodology
Source: Bandwidth’s state of text messaging report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS/MMS (text messaging & multi-media messaging): 44.8% return on investment. Source: Bandwidth (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms_roti_2024
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<blockquote cite="https://lighthousedata.io/data/sms_roti_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.8%</strong> -- return on investment for SMS/MMS (text messaging & multi-media messaging)<br><small>Source: Bandwidth (2024) · <a href="https://lighthousedata.io/data/sms_roti_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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