B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- sms email revenue share for SMS and email channels in 2022 (2022)

Name: Sms Email Revenue Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2022 · Kickbox

SMS and email combined can generate as much as 40% of store revenue for some clients.

Reported as 'as much as 40%' from some agency clients

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Attribution: Kickbox View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2022

Entity

SMS and email channels in 2022

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Kickbox Primary Tier B

https://blog.kickbox.com/best-ways-to-grow-your-email-list-in-2022/ ↗

Confidence: 61/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Best Ways to Grow Your Email List in 2022 | The Kickbox Blog

2 Growth Strategies: Omnichannel Acquisition & Email Popups As the cost to acquire new customers continues to rise, brands need to focus on optimizing every marketing dollar spent. Your email subscriber list is one of the most valuable brand assets for your company. Thus, your email list should be p…

Also cited by

inform.tmforum.org https://inform.tmforum.org/

2026-08-18

a2ztaxcorp.net https://a2ztaxcorp.net/

2026-08-18

Original Research

Kickbox · Original study ↗

Methodology

Revenue share from some clients

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelemail

Cite this stat

Plain Text

SMS and email channels in 2022: 40% sms email revenue share. Source: Kickbox (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms_email_revenue_share_2022

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<blockquote cite="https://lighthousedata.io/data/sms_email_revenue_share_2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- sms email revenue share for SMS and email channels in 2022<br><small>Source: Kickbox (2022) · <a href="https://lighthousedata.io/data/sms_email_revenue_share_2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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