B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- conversion rate lift for Beauty Brand (2025)
A beauty brand achieved a 19% lift in conversion from helpful post-purchase SMS.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sticky Digital
Primary
Tier C
https://stickydigital.io/blogs/direct-to-consumer-retention-topics/sms-isn-t-spammy-if-you-do-it-rig… ↗
Source Article
SMS Isn’t Spammy—If You Do It Right. Here’s How Sticky Digital Does It
SMS Isn’t Spammy—If You Do It Right. Here’s How Sticky Digital Does It.
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If you’ve ever signed up for SMS from a brand, only to receive seven texts in five days, you already understand the dilemma Shopify merchants face in 2025: SMS is powerful, profitable, and high-intent—but extremely easy to…
Original Research
Sticky Digital
· Original study ↗
Methodology
Lift in conversion rate from helpful post-purchase SMS.
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Beauty Brand: 19% conversion rate lift. Source: Sticky Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms_conversion_lift_beauty_brand
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<blockquote cite="https://lighthousedata.io/data/sms_conversion_lift_beauty_brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- conversion rate lift for Beauty Brand<br><small>Source: Sticky Digital (2025) · <a href="https://lighthousedata.io/data/sms_conversion_lift_beauty_brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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