B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.4%
0.4% -- average sms unsubscribe rate for Dotdigital customers (2026)
Dotdigital customers experience an average SMS unsubscribe rate of 0.4%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
Dotdigital
Primary
Tier A
https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/ ↗
Source Article
SMS marketing statistics and benchmarks for 2026 - Dotdigital
SMS marketing statistics and benchmarks you need to know (2026)
If SMS marketing isn’t already part of your channel mix, it might be time to change that. SMS — which stands for short messaging service — has shown some seriously impressive engagement numbers when used for marketing. In fact, our 2026…
Also cited by
business.com
https://www.business.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
Dotdigital
· Original study ↗
Methodology
Average unsubscribe rate for SMS marketing
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Dotdigital customers: 0.4% average sms unsubscribe rate. Source: Dotdigital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-unsubscribe-rate-2026
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<blockquote cite="https://lighthousedata.io/data/sms-unsubscribe-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.4%</strong> -- average sms unsubscribe rate for Dotdigital customers<br><small>Source: Dotdigital (2026) · <a href="https://lighthousedata.io/data/sms-unsubscribe-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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