B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- purchase after sms rate for SMS marketing consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.strategymavenagency.com/blog/direct-to-consumer-marketing-made-easy-dtc-tips-and-tactics… ↗
Source Article
Direct-to-Consumer Marketing Made Easy: DTC Tips and Tactics for ECommerce Businesses
Direct-to-Consumer Marketing Made Easy: DTC Tips and Tactics for ECommerce Businesses
First Things First: What Is Direct-to-Consumer (DTC) Marketing?
Traditionally, brands would sell products to third-party retailers at a steep discount because they were reliant on those retailers to promote and sel…
Original Research
Klaviyo
· Original study ↗
Methodology
Cited from Klaviyo research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing consumers: 70% purchase after sms rate. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-purchase-after-text-klaviyo
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<blockquote cite="https://lighthousedata.io/data/sms-purchase-after-text-klaviyo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase after sms rate for SMS marketing consumers<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/sms-purchase-after-text-klaviyo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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