B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- sms opt out rate for SMS messaging (2026)
SMS opt-out rates are below 3%, which is among the lowest of any marketing or communication channel.
- Value is expressed as an upper bound (below 3%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
OptiMonk
Primary
Tier B
https://gohire.com/text-recruiting-statistics/ ↗
Source Article
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Original Research
OptiMonk
· Original study ↗
Methodology
OptiMonk, 2026; value expressed as an upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS messaging: 3% sms opt out rate. Source: OptiMonk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-opt-out-rate-below-3-percent-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-opt-out-rate-below-3-percent-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- sms opt out rate for SMS messaging<br><small>Source: OptiMonk (2026) · <a href="https://lighthousedata.io/data/sms-opt-out-rate-below-3-percent-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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