B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.5%
0.5% -- sms opt out rate for SMS marketing (2025)
SMS benchmark opt-out rate ranges from 0.5% to 2%.
- Benchmark range reported
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdLeverage
Primary
Tier B
https://adleverage.com/blog/what-good-sms-marketing-reporting-actually-looks-like ↗
Source Article
What good SMS marketing reporting actually looks like
SMS gets a 98% open rate. That number shows up in every SMS marketing pitch deck. But open rate is essentially meaningless for texting because almost every text gets “opened.” It’s the equivalent of saying your phone rang. The question is whether anyone picked up and booked.
Reporting on SMS the sam…
Original Research
AdLeverage
· Original study ↗
Methodology
Range reported; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 0.5% sms opt out rate. Source: AdLeverage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-opt-out-rate-0-5-2
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<blockquote cite="https://lighthousedata.io/data/sms-opt-out-rate-0-5-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- sms opt out rate for SMS marketing<br><small>Source: AdLeverage (2025) · <a href="https://lighthousedata.io/data/sms-opt-out-rate-0-5-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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