B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- sms opt in rate for Asian consumers (2020)
SMS has an opt-in rate of 77% in Asia.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twilio
Primary
Tier C
https://thesmsworks.co.uk/blog/sms-marketing/ ↗
Source Article
SMS Marketing Guide - The SMS Works
A guide to SMS Marketing
SMS Marketing has been around since the mid 90s.
Despite being just 160 plain text characters, with almost no features compared to other messaging apps, the simple text is still the most responsive communication tool available to marketers.
It’s low cost, immediate and aston…
Original Research
Twilio
· Original study ↗
Methodology
Cited from Twilio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Asian consumers: 77% sms opt in rate. Source: Twilio (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-opt-in-rate-asia
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-opt-in-rate-asia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- sms opt in rate for Asian consumers<br><small>Source: Twilio (2020) · <a href="https://lighthousedata.io/data/sms-opt-in-rate-asia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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