B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of texts opened within three minutes for SMS recipients (2025)
90% of people open a text message within three minutes of receiving it.
- Cited as an industry source finding via PC Mag
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PC Mag
Primary
Tier C
https://www.drips.com/resources/the-history-of-sms-marketing ↗
Source Article
The History Of SMS Marketing — Drips Conversations as a Service
The History Of SMS Marketing
Have you ever wondered how SMS (Short Messaging Service) marketing evolved into what it is today? As technology continues to advance, it's important to understand the context and origins of the marketing strategies we use.
In this blog post, we will explore the past of S…
Original Research
PC Mag
· Original study ↗
Methodology
Cited from PC Mag via Drips
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS recipients: 90% share of texts opened within three minutes. Source: PC Mag (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-within-three-minutes
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<blockquote cite="https://lighthousedata.io/data/sms-open-within-three-minutes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of texts opened within three minutes for SMS recipients<br><small>Source: PC Mag (2025) · <a href="https://lighthousedata.io/data/sms-open-within-three-minutes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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