B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- sms marketing growth rate for SMS marketing in the Americas (2025)
SMS marketing has experienced a 42% increase in the Americas.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business Wire
Primary
Tier C
https://digitizematrix.com/blog/what-is-digital-marketing/ ↗
Source Article
What Is Digital Marketing in 2025: Trends, Strategies & Future Insights
Introduction:
In today’s fast-paced digital world, marketing has transformed significantly. Digital marketing, which involves promoting products or services using digital channels like websites, social media, and search engines, has become essential for businesses aiming to connect with their audien…
Original Research
Business Wire
· Original study ↗
Methodology
Cited from businesswire.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing in the Americas: 42% sms marketing growth rate. Source: Business Wire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-marketing-growth-americas
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<blockquote cite="https://lighthousedata.io/data/sms-marketing-growth-americas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- sms marketing growth rate for SMS marketing in the Americas<br><small>Source: Business Wire (2025) · <a href="https://lighthousedata.io/data/sms-marketing-growth-americas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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