B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- booked meetings increase for sales teams using SMS follow-up strategy (2026)
Teams using the SMS follow-up strategy see a 14% to 22% increase in booked meetings.
- Reported vendor results without explicit methodology
- Presented as a range from 14% to 22%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplispot
Primary
Tier C
https://www.amplispot.com/blogs/mobile-first-prospecting-why-78-of-b2b-opens-now-happen-on-phones-an… ↗
Source Article
Mobile
Original Research
Amplispot
· Original study ↗
Methodology
Range 14%-22%; midpoint 18% used. Vendor-reported results, methodology unspecified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales teams using SMS follow-up strategy: 14% booked meetings increase. Source: Amplispot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-followup-booked-meetings-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-followup-booked-meetings-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- booked meetings increase for sales teams using SMS follow-up strategy<br><small>Source: Amplispot (2026) · <a href="https://lighthousedata.io/data/sms-followup-booked-meetings-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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