B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6%
6% -- sms and email review request adoption for local businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
23,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GatherUp
Primary
Tier B
http://www.searchenginejournal.com/become-rumpelstiltskin-spinnin-crappy-online-reviews-better-busin… ↗
Source Article
Become Your Own Rumpelstiltskin: Spinnin' Crappy Online Reviews Into a Better Business
Original Research
GatherUp
· Original study ↗
Methodology
GatherUp report on businesses requesting reviews; measures share using combined SMS + email review request methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local businesses: 6% sms and email review request adoption. Source: GatherUp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-email-review-request-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-email-review-request-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- sms and email review request adoption for local businesses<br><small>Source: GatherUp (2026) · <a href="https://lighthousedata.io/data/sms-email-review-request-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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