B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- email read rate increase for SMS-highlighted emails (2022)
Drawing attention to important emails via SMS can increase email read rates by as much as 55%.
- Up to / as much as 55%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The SMS Works
Primary
Tier B
https://thesmsworks.co.uk/ ↗
Source Article
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Original Research
The SMS Works
· Original study ↗
Methodology
Vendor claim on SMS nudge effect on email read rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS-highlighted emails: 55% email read rate increase. Source: The SMS Works (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-email-read-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-email-read-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- email read rate increase for SMS-highlighted emails<br><small>Source: The SMS Works (2022) · <a href="https://lighthousedata.io/data/sms-email-read-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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