B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- revenue lift from combining sms and email for brands combining SMS with email (2025)
Brands combining SMS with email earn 19% more total revenue than those using email alone based on 2025 research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
trevor.services
Primary
Tier C
https://trevor.services/omnichannel-engagement-australian-brands/ ↗
Source Article
Omnichannel Engagement: What Australian Brands Need
Australian consumers don’t think in channels. They browse on their phone, compare prices on a laptop, and pick up in store — all within the same purchase journey. Brands that still treat each touchpoint as a separate silo are losing customers to those that don’t. This article breaks down what omnich…
Original Research
trevor.services
· Original study ↗
Methodology
Research cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands combining SMS with email: 19% revenue lift from combining sms and email. Source: trevor.services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-email-combined-revenue-lift-2025
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<blockquote cite="https://lighthousedata.io/data/sms-email-combined-revenue-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- revenue lift from combining sms and email for brands combining SMS with email<br><small>Source: trevor.services (2025) · <a href="https://lighthousedata.io/data/sms-email-combined-revenue-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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