B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

30.21%

30.21% -- conversion rate sms black friday for brands (2026)

Name: Conversion Rate Sms Black Friday Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2026 · Insider One

Brands that sent SMS messages to customers during Black Friday weekend recorded a 30.21% conversion rate through the channel.

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Attribution: Insider One View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

30.21%

Unit

Percentage

Data Vintage

2026

Entity

brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Insider One Primary Tier A

https://insiderone.com/pt/sms-marketing-platform/ ↗

Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Top 5 SMS Marketing Platforms for 2024 | Insider

Top 5 plataformas de marketing de SMS em 2026 Sabia que as pessoas olham seus smartphones em média 96 vezes por dia? As pessoas estão sempre em seus telefones, o que é uma excelente oportunidade para as marcas alcançarem seus clientes-alvo. Atualizado em 9 Jul 2026 12 min. Marcas de sucesso em todo …

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-14

financialcontent.com https://www.financialcontent.com/

2026-08-14

Original Research

Insider One · Original study ↗

Methodology

During Black Friday weekend

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

brands: 30.21% conversion rate sms black friday. Source: Insider One (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-conversion-black-friday

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<blockquote cite="https://lighthousedata.io/data/sms-conversion-black-friday" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.21%</strong> -- conversion rate sms black friday for brands<br><small>Source: Insider One (2026) · <a href="https://lighthousedata.io/data/sms-conversion-black-friday" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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