B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- share reporting positive effect on buying behaviour for Dutch companies using social networks (2009)
Among Dutch companies that put social networks into practice, 46% reported it had a positive effect on buying behaviour.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2009
Entity
Sample Size
277
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dutch Social Media Professionals Association (SMPA)
Primary
Tier B
https://digiredo.wordpress.com/2009/03/06/social-media-many-possibilities-little-knowledge/ ↗
Source Article
Social Media: many possibilities, little knowledge
Social Media: many possibilities, little knowledge
March 6, 2009 Leave a comment
A recent survey by the Dutch Social Media Professionals Association (SMPA) amongst 277 respondents investigated the use of social media for commercial purposes. 82% says to be good informed about the developments on soc…
Original Research
Dutch Social Media Professionals Association (SMPA)
· Original study ↗
Methodology
SMPA survey
Methodology documented
Segmentation
Industrymedia_entertainment
Company SizeSMB
RegionEMEA
Channelsocial
Cite this stat
Plain Text
Dutch companies using social networks: 46% share reporting positive effect on buying behaviour. Source: Dutch Social Media Professionals Association (SMPA) (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smpa-positive-buying-behaviour-2009
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<blockquote cite="https://lighthousedata.io/data/smpa-positive-buying-behaviour-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share reporting positive effect on buying behaviour for Dutch companies using social networks<br><small>Source: Dutch Social Media Professionals Association (SMPA) (2009) · <a href="https://lighthousedata.io/data/smpa-positive-buying-behaviour-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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