B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- companies reporting increased site traffic benefit for Companies using social media marketing (2022)
79% of companies claimed that an increase in website traffic was the largest benefit of social media marketing in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://adstargets.com/blog/types-of-digital-marketing ↗
Source Article
Types Of Digital Marketing: 8 Profitable Ones You Should Know
Original Research
Statista
· Original study ↗
Methodology
Cited in article to Statista, same 2022 survey context as the 88% exposure figure; survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using social media marketing: 79% companies reporting increased site traffic benefit. Source: Statista (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smm-increased-traffic-benefit-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smm-increased-traffic-benefit-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- companies reporting increased site traffic benefit for Companies using social media marketing<br><small>Source: Statista (2022) · <a href="https://lighthousedata.io/data/smm-increased-traffic-benefit-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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