B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- email click to open rate for HTML email campaigns sent to sales and marketing management professionals via partners.salesandmarketing.com (2023)
The average click-to-open rate for HTML email campaigns sent to sales and marketing management professionals is 15% to 18%.
- Self-reported vendor metric range
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sales & Marketing Management (partners.salesandmarketing.com)
Primary
Tier A
https://partners.salesandmarketing.com/html-emails/ ↗
Source Article
Website Traffic Building: HTML Emails
Website Traffic Building: HTML Emails
HTML Emails
These powerful products not only send traffic to your website, but they can also fulfill the additional marketing goals of brand building/positioning and lead generation. When properly strategized and worded, HTML “blasts” become a primary tool for p…
Original Research
Sales & Marketing Management (partners.salesandmarketing.com)
· Original study ↗
Methodology
Vendor-reported range of 15-18%; midpoint (16.5%) used per normalization. No methodology disclosed; self-reported metrics from vendor email blast product page.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HTML email campaigns sent to sales and marketing management professionals via partners.salesandmarketing.com: 15% email click to open rate. Source: Sales & Marketing Management (partners.salesandmarketing.com) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smm-html-email-click-to-open-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smm-html-email-click-to-open-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email click to open rate for HTML email campaigns sent to sales and marketing management professionals via partners.salesandmarketing.com<br><small>Source: Sales & Marketing Management (partners.salesandmarketing.com) (2023) · <a href="https://lighthousedata.io/data/smm-html-email-click-to-open-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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