B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- marketers citing brand visibility as top smm benefit for Industry professionals using social media marketing (2023)
In 2023, 86% of industry professionals believed that increased brand visibility was the most significant benefit of social media marketing according to Statista.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.dinerotechlabs.com/blog/what-are-the-top-9-types-of-digital-marketing/ ↗
Source Article
Top 9 Types of Digital Marketing Explained | Key Strategies
Nowadays, everybody has turned to the internet for any answers they are looking for. Whatever it might be like information about a product, service, institution, business, or anything and everything under the sky, it’s the internet that people tend to rely on. As of February 2025, there were 5.56 bi…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Industry professionals using social media marketing: 86% marketers citing brand visibility as top smm benefit. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smm-brand-visibility-benefit-2023
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<blockquote cite="https://lighthousedata.io/data/smm-brand-visibility-benefit-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- marketers citing brand visibility as top smm benefit for Industry professionals using social media marketing<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/smm-brand-visibility-benefit-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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