B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

75%

75% -- share of marketers citing top smm benefits for B2B and B2C marketers (2026)

Name: Share Of Marketers Citing Top Smm Benefits Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Social Media Examiner

Over 75% of B2B and B2C marketers participating in social media marketing cite increased online visibility and web traffic as the top two benefits.

Survey date is not specified
Exact percentage is 'over 75%'

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Attribution: Social Media Examiner View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

75%

Unit

Percentage

Data Vintage

2026

Entity

B2B and B2C marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Social Media Examiner Primary Tier C

http://www.ananya-seo-services.com/social-media-marketing/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Social Media Marketing

Original Research

Social Media Examiner · Original study ↗

Methodology

Survey of B2B and B2C marketers sponsored by Social Media Examiner; date of survey not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B and B2C marketers: 75% share of marketers citing top smm benefits. Source: Social Media Examiner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smm-benefits-75-percent-marketers

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<blockquote cite="https://lighthousedata.io/data/smm-benefits-75-percent-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of marketers citing top smm benefits for B2B and B2C marketers<br><small>Source: Social Media Examiner (2026) · <a href="https://lighthousedata.io/data/smm-benefits-75-percent-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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