B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- repeat purchase rate improvement for Post-purchase email sequences for first-time buyers (2026)
Post-purchase sequences for first-time buyers improve repeat purchase rates by 30-50%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smile.io
Primary
Tier C
https://www.peasy.nu/blog/how-to-use-segmentation-to-create-smarter-email-campaigns ↗
Source Article
How to use segmentation to create smarter email campaigns
How to use segmentation to create smarter email campaigns
Master email segmentation strategies that deliver relevant messages to specific customer groups, dramatically improving engagement and conversion rates.
Email segmentation divides subscriber lists into groups based on shared characteristics, …
Original Research
Smile.io
· Original study ↗
Methodology
Source reports range 30-50%; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Post-purchase email sequences for first-time buyers: 30% repeat purchase rate improvement. Source: Smile.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smileio-post-purchase-repeat-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smileio-post-purchase-repeat-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- repeat purchase rate improvement for Post-purchase email sequences for first-time buyers<br><small>Source: Smile.io (2026) · <a href="https://lighthousedata.io/data/smileio-post-purchase-repeat-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.