B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- smes email retention effectiveness for SMEs (2025)
80% of SMEs claim that email marketing is the most effective way to retain their customers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SAP Emarsys
Primary
Tier C
https://openrateclub.com/email-marketing-statistics/ ↗
Source Article
Email marketing statistics (2025)
Email has accompanied us since the dawn of the Internet, and neither the boom of instant messaging nor the success of social media has managed to diminish its use. This is particularly noteworthy in the business realm. Did you know that 62.86% of businesses and companies choose to communicate always…
Original Research
SAP Emarsys
· Original study ↗
Methodology
SAP Emarsys study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMEs: 80% smes email retention effectiveness. Source: SAP Emarsys (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smes-email-retention-80
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<blockquote cite="https://lighthousedata.io/data/smes-email-retention-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- smes email retention effectiveness for SMEs<br><small>Source: SAP Emarsys (2025) · <a href="https://lighthousedata.io/data/smes-email-retention-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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