B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- smb social tv complement usage for SMBs (2026)
68% of SMBs use social media to complement TV advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprocket Digital
Primary
Tier C
https://adwave.com/resources/social-media-analytics-what-metrics-actually-matter ↗
Source Article
Social Media Analytics: What Metrics Actually Matter
Original Research
Sprocket Digital
· Original study ↗
Methodology
Cited from Sprocket Digital's discussion of social analytics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs: 68% smb social tv complement usage. Source: Sprocket Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smbs-social-complement-tv
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smbs-social-complement-tv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- smb social tv complement usage for SMBs<br><small>Source: Sprocket Digital (2026) · <a href="https://lighthousedata.io/data/smbs-social-complement-tv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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