B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- marketing strategy critical rate for small businesses (2021)
81% of small businesses stated that their marketing strategy was critical to their success during the COVID-19 pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
80
Source
CallRail
Primary
Tier A
https://www.searchenginejournal.com/webinar-lp-how-marketers-can-thrive-in-a-remote-first-landscape/… ↗
Source Article
Do This, Not That: Your Guide to Successful Marketing in 2021
As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID-19.
Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape.
So, what is working and what should you be doing?
On July 28, I moderated a spon…
Original Research
CallRail
· Original study ↗
Methodology
Survey of small business owners in the U.S.
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
small businesses: 81% marketing strategy critical rate. Source: CallRail (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smbs-marketing-strategy-critical-2021
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<blockquote cite="https://lighthousedata.io/data/smbs-marketing-strategy-critical-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- marketing strategy critical rate for small businesses<br><small>Source: CallRail (2021) · <a href="https://lighthousedata.io/data/smbs-marketing-strategy-critical-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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