B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- share of smbs using email as primary acquisition channel for SMBs (2026)
81% of small and medium businesses (SMBs) use email as their primary customer acquisition channel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-marketing-for-customer-acquisition/ ↗
Source Article
Email Marketing for Customer Acquisition
81% of SMBs use email as their primary customer acquisition channel, and 59% of consumers say marketing emails influence their purchase decisions, which is why email marketing for customer acquisition has moved from support tactic to revenue system in serious ecommerce stacks (email marketing stats …
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Cited from an email marketing stats roundup; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs: 81% share of smbs using email as primary acquisition channel. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smbs-email-primary-acquisition-channel
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smbs-email-primary-acquisition-channel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of smbs using email as primary acquisition channel for SMBs<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/smbs-email-primary-acquisition-channel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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