B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share of smb using email as primary customer acquisition channel for SMBs (2024)
81% of SMBs rely on email as their primary customer acquisition channel according to a study by Emarsys.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Emarsys
Primary
Tier C
https://www.teezagency.com/blog/enhance-your-food-and-beverage-brand-through-email-marketing ↗
Source Article
Boosting Food & Beverage Brand with Email Marketing
Boosting Food & Beverage
Brand with Email Marketing
In the bustling world of food and beverage, establishing a unique brand identity and maintaining customer loyalty can be challenging. One powerful tool that can help you overcome these hurdles is email marketing. In this guide, we'll explore how an…
Original Research
Emarsys
· Original study ↗
Methodology
Emarsys study, cited by Teez Agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs: 81% share of smb using email as primary customer acquisition channel. Source: Emarsys (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smbs-email-primary-acquisition-81
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<blockquote cite="https://lighthousedata.io/data/smbs-email-primary-acquisition-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of smb using email as primary customer acquisition channel for SMBs<br><small>Source: Emarsys (2024) · <a href="https://lighthousedata.io/data/smbs-email-primary-acquisition-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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