B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66.2%
66.2% -- smbs intending to use email marketing for SMBs (2024)
66.2% of SMBs intend to use email marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66.2%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mi6agency.com
Primary
Tier B
https://www.mi6agency.com/marketing-round-up-september-2023 ↗
Source Article
Marketing Round Up: September 2023
Marketing Round Up: September 2023
Updated: Aug 5, 2025
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Original Research
mi6agency.com
· Original study ↗
Methodology
Survey cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs: 66.2% smbs intending to use email marketing. Source: mi6agency.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smbs-email-marketing-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smbs-email-marketing-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66.2%</strong> -- smbs intending to use email marketing for SMBs<br><small>Source: mi6agency.com (2024) · <a href="https://lighthousedata.io/data/smbs-email-marketing-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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