B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- share of smb believing social media not appropriate for Australian small and medium businesses not involved in social media (2010)
Over 50% of SMBs not involved in social media believe social networking is not appropriate for their industry.
- Value stated as over 50 per cent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optus
Primary
Tier B
http://www.articlecity.com/articles/site_promotion/article_2546.shtml?utm_source=feedburner&utm_medi… ↗
Source Article
Social Media and Your Business by Rich Ursini
Original Research
Optus
· Original study ↗
Methodology
National survey conducted by Optus; value reported as 'over 50 per cent'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian small and medium businesses not involved in social media: 50% share of smb believing social media not appropriate. Source: Optus (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-social-media-inappropriate-optus
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smb-social-media-inappropriate-optus" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of smb believing social media not appropriate for Australian small and medium businesses not involved in social media<br><small>Source: Optus (2010) · <a href="https://lighthousedata.io/data/smb-social-media-inappropriate-optus" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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