B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- primary checking account market share for Community banks and credit unions (2023-03)
9% of surveyed US SMB owners and executives reported having their primary checking account with a community bank or credit union.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2023-03
Entity
Sample Size
1,009
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Cornerstone Advisors
Primary
Tier A
https://strategycorps.com/discovery-center/research/research-reinventing-a-community-fi-strategy-to-… ↗
Source Article
Research: Reinventing a Community FI Strategy to Regain SMB Market Share
Research Part 2: Reinventing a Community FI Strategy to Regain SMB Market Share
Editor’s Note:
This is the second in a monthly series exploring market research we commissioned with financial services firm Cornerstone Advisors to get a state of market view through the eyes of SMB leaders across the c…
Original Research
Cornerstone Advisors
· Original study ↗
Methodology
Cornerstone Advisors survey of 1,009 US SMB owners and executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Community banks and credit unions: 9% primary checking account market share. Source: Cornerstone Advisors (2023-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-primary-checking-community-fi-share-2023
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<blockquote cite="https://lighthousedata.io/data/smb-primary-checking-community-fi-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- primary checking account market share for Community banks and credit unions<br><small>Source: Cornerstone Advisors (2023-03) · <a href="https://lighthousedata.io/data/smb-primary-checking-community-fi-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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