B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- outsourced marketing adoption rate for US small-to-medium business owners (2023-06)
70% of surveyed US SMB owners outsource their marketing efforts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023-06
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vcita / inTandem
Primary
Tier A
https://intandem.vcita.com/blog/partners/smb-retention-strategies-for-marketing-agencies ↗
Source Article
How marketing agencies can win over their SMB clients in 2024 | intandem
If you’re like most marketing agencies, small-to-medium businesses (SMBs) make up the majority of your clientele. There are many reasons why that’s the case. First of all, there are a lot of SMBs out there—experts estimate that SMBs represent close to half of the U.S. GDP.
In addition, many SMBs are…
Original Research
vcita / inTandem
· Original study ↗
Methodology
Survey of 500 US SMB owners across healthcare, fitness, beauty, tutoring, and legal services industries, conducted June 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small-to-medium business owners: 70% outsourced marketing adoption rate. Source: vcita / inTandem (2023-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-outsourced-marketing-share-70pct
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<blockquote cite="https://lighthousedata.io/data/smb-outsourced-marketing-share-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- outsourced marketing adoption rate for US small-to-medium business owners<br><small>Source: vcita / inTandem (2023-06) · <a href="https://lighthousedata.io/data/smb-outsourced-marketing-share-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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