B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- marketing budget growth expectation for US small-to-medium business owners (2023-06)
52% of surveyed US SMB owners expect their marketing budgets to grow in the next year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2023-06
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vcita / inTandem
Primary
Tier A
https://intandem.vcita.com/blog/partners/smb-retention-strategies-for-marketing-agencies ↗
Source Article
How marketing agencies can win over their SMB clients in 2024 | intandem
If you’re like most marketing agencies, small-to-medium businesses (SMBs) make up the majority of your clientele. There are many reasons why that’s the case. First of all, there are a lot of SMBs out there—experts estimate that SMBs represent close to half of the U.S. GDP.
In addition, many SMBs are…
Original Research
vcita / inTandem
· Original study ↗
Methodology
Share of surveyed SMB owners expecting marketing budgets to grow in the next year, largely directed to external providers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small-to-medium business owners: 52% marketing budget growth expectation. Source: vcita / inTandem (2023-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-marketing-budget-growth-expectation-52pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smb-marketing-budget-growth-expectation-52pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- marketing budget growth expectation for US small-to-medium business owners<br><small>Source: vcita / inTandem (2023-06) · <a href="https://lighthousedata.io/data/smb-marketing-budget-growth-expectation-52pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.