B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share citing integration as top tool selection factor for SMBs (2025)
Over 70% of SMBs state that seamless integration with existing CRM and e-commerce platforms is the top deciding factor when selecting tools.
- Stated as over 70%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
outfunnel.com
Primary
Tier C
https://outfunnel.com/marketing-automation-for-small-business/ ↗
Source Article
Marketing Automation For Small Business: Guide & Tools [2021]
Last updated: Aug 12th, 2025
Not only do certain marketing automation tools and strategies allow you to take a step back and get a bird’s eye view of your campaigns, but they can also free up valuable time, letting you work on what really matters for your business.
In 2025, marketing automation adop…
Original Research
outfunnel.com
· Original study ↗
Methodology
Stated as 'over 70%'; exact figure not given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs: 70% share citing integration as top tool selection factor. Source: outfunnel.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-integration-deciding-factor-2025
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<blockquote cite="https://lighthousedata.io/data/smb-integration-deciding-factor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share citing integration as top tool selection factor for SMBs<br><small>Source: outfunnel.com (2025) · <a href="https://lighthousedata.io/data/smb-integration-deciding-factor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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