B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
54%
54% -- email top marketing tool usage share for SMBs (small and medium-sized businesses) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
ttcmsp.com
Primary
Tier C
https://ttcmsp.com/article/whats-new-with-google-workspace-here-are-3-new-features/ ↗
Source Article
What’s New with Google Workspace? Here Are 3 New Features - The Tech Consultants
Google Workspace is growing in popularity for SMBs, and there’s good news for those already using the toolset. Google rolled out new features and functionalities in July to help drive enhanced email marketing capabilities for SMBs and other business users of the platform.
Many of these new features …
Original Research
ttcmsp.com
· Original study ↗
Methodology
Share of SMBs naming email as their top regularly used marketing tool; underlying survey, sample size, and date not named by publisher. Data_vintage approximated from article publication context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs (small and medium-sized businesses): 54% email top marketing tool usage share. Source: ttcmsp.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-email-top-marketing-tool-share-54-pct
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<blockquote cite="https://lighthousedata.io/data/smb-email-top-marketing-tool-share-54-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- email top marketing tool usage share for SMBs (small and medium-sized businesses)<br><small>Source: ttcmsp.com (2023) · <a href="https://lighthousedata.io/data/smb-email-top-marketing-tool-share-54-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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