B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- email primary retention channel share for Small and medium businesses (SMBs) (2024)
80% of small and medium businesses rely on email as their primary retention channel.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Emarsys
Primary
Tier C
https://www.trymaverick.com/blog-posts/maximizing-klaviyo-email-templates-with-ai-how-to-optimize-su… ↗
Source Article
Maximizing Klaviyo Email Templates with AI: How to Optimize Subject Lines and Preview Texts for Better Engagement
Hold onto your marketing hats, folks, because email marketing is about to get a serious makeover. Did you know that a whopping 81% of small and medium businesses rely on email as their primary customer acquisition channel, and 80% for retention? (Source: Emarsys) That's right, email isn't just some …
Original Research
Emarsys
· Original study ↗
Methodology
No publication or study date stated in source; vintage approximated from publication context. Stat attributed to Emarsys by the publishing blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small and medium businesses (SMBs): 80% email primary retention channel share. Source: Emarsys (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-email-primary-retention-channel-80
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<blockquote cite="https://lighthousedata.io/data/smb-email-primary-retention-channel-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email primary retention channel share for Small and medium businesses (SMBs)<br><small>Source: Emarsys (2024) · <a href="https://lighthousedata.io/data/smb-email-primary-retention-channel-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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