B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- smb email effectiveness share for small businesses (2024)
In 2024, 23% of small businesses named email as their most effective marketing channel according to a survey by Constant Contact.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Constant Contact
Primary
Tier B
https://blog.automatedsalesmachine.com/email-marketing-tools-for-small/ ↗
Source Article
The Ultimate Guide to Email Marketing Tools for Small Business in 2026 - The Conversion Feed
Choosing the right email marketing tools for small business is the single highest-leverage marketing decision you’ll make this year. Every dollar spent on email returns an average of $36 — a number that has held steady for years. But the platform you pick determines whether you actually see that ret…
Original Research
Constant Contact
· Original study ↗
Methodology
Constant Contact small business survey
Methodology documented
Segmentation
IndustrySMB
Company SizeSMB
RoleAll marketers
Channelemail
Cite this stat
Plain Text
small businesses: 23% smb email effectiveness share. Source: Constant Contact (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-email-most-effective-channel-2024
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<blockquote cite="https://lighthousedata.io/data/smb-email-most-effective-channel-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- smb email effectiveness share for small businesses<br><small>Source: Constant Contact (2024) · <a href="https://lighthousedata.io/data/smb-email-most-effective-channel-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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