B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.6%
16.6% -- outsourced email marketing share for US small-to-medium businesses (2023-06)
16.6% of surveyed US SMBs outsourced email marketing in the past year.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.6%
Unit
Percentage
Data Vintage
2023-06
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vcita / inTandem
Primary
Tier A
https://intandem.vcita.com/blog/partners/smb-retention-strategies-for-marketing-agencies ↗
Source Article
How marketing agencies can win over their SMB clients in 2024 | intandem
If you’re like most marketing agencies, small-to-medium businesses (SMBs) make up the majority of your clientele. There are many reasons why that’s the case. First of all, there are a lot of SMBs out there—experts estimate that SMBs represent close to half of the U.S. GDP.
In addition, many SMBs are…
Original Research
vcita / inTandem
· Original study ↗
Methodology
Third most outsourced marketing service among surveyed SMBs in the past year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small-to-medium businesses: 16.6% outsourced email marketing share. Source: vcita / inTandem (2023-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-email-marketing-outsourced-166pct
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<blockquote cite="https://lighthousedata.io/data/smb-email-marketing-outsourced-166pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.6%</strong> -- outsourced email marketing share for US small-to-medium businesses<br><small>Source: vcita / inTandem (2023-06) · <a href="https://lighthousedata.io/data/smb-email-marketing-outsourced-166pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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