B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
81%
81% -- share of businesses relying on email for customer acquisition for small and midsize businesses (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wethos.co
Primary
Tier C
https://www.wethos.co/blog/how-to-become-freelance-email-marketer ↗
Source Article
How to Start Freelance Email Marketing — Wethos
How to Become a Freelance Email Marketer
As a freelance email marketer, your expertise is in high demand.
In fact, 81% of small and midsize businesses rely on email for customer acquisition. And these companies are searching for email marketing freelancers to help guide their strategy and drive reve…
Original Research
wethos.co
· Original study ↗
Methodology
Cited statistic in Wethos blog; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
small and midsize businesses: 81% share of businesses relying on email for customer acquisition. Source: wethos.co (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-email-customer-acquisition-reliance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smb-email-customer-acquisition-reliance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of businesses relying on email for customer acquisition for small and midsize businesses<br><small>Source: wethos.co (2024) · <a href="https://lighthousedata.io/data/smb-email-customer-acquisition-reliance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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