B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- share of smb using email for customer acquisition for small and medium businesses (2020)
81% of small and medium businesses rely on email as their primary tool for customer acquisition.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier C
https://www.simplifytheinternet.com/blog/what-is-inbound-marketing-and-why-is-it-important/ ↗
Source Article
What is Inbound Marketing and Why Is It Important? - WSI - Simplify The Internet
What is Inbound Marketing and Why Is It Important?
Last Updated: 5 years ago
Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money for your business.
If you’re in the realm of digital marketing, you’ve probably heard the …
Original Research
Oberlo
· Original study ↗
Methodology
Cited from Oberlo
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RoleAll marketers
Channelemail
Cite this stat
Plain Text
small and medium businesses: 81% share of smb using email for customer acquisition. Source: Oberlo (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-email-customer-acquisition-81pct
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<blockquote cite="https://lighthousedata.io/data/smb-email-customer-acquisition-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of smb using email for customer acquisition for small and medium businesses<br><small>Source: Oberlo (2020) · <a href="https://lighthousedata.io/data/smb-email-customer-acquisition-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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